Thursday, January 17, 2013
Rory vs. Tiger
Rory McIlroy has already surpassed Tiger Woods as the world's No. 1 golfer. After sealing a sponsorship deal worth a reported $200 million with Nike, the Northern Irishman has also eclipsed Woods as the highest paid athlete on the company's pay roll.
In 1996, Nike signed a 20-year-old amateur golfer named Tiger Woods to a $40 million contract. His responsibilities included heading up a golf equipment line that did not yet exist. Nike Golf was established in 1998 – golf balls were introduced a year later while clubs were introduced in 2002. Advertising behemoth Wieden + Kennedy was in charge of sparking the line with a commercial in 1999. They enlisted Doug Liman of “Swingers” and “The Bourne Identity” fame to direct a Hollywood extravaganza. Instead, what they delivered was an impromptu outtake during a set break that is, by several variables, one of Nike’s best commercials: