Monday, February 22, 2010

Olympics: Curling

Even though the U.S. sucks at curling, I couldn't resist posting this gem. Introducing "Hurry Hard", the official condom of the U.S. Curling team:

Like most viewers, Kodiak Technology Group CEO Daniel Field had no idea what the heck was happening the first time he saw a curling match on national television. Now, 12 years later, Field has curling fans from around the globe equally puzzled about a product his company recently helped launch: an official curling condom.

What the heck?

In a partnership with the U.S. Curling Association, Kodiak Technology Group debuted the Hurry Hard Condom in December. Named after the common chant -- "hurry hard!"-- that curlers yell at teammates to encourage faster ice sweeping, the provocative product lends a racy edge to an often-overlooked sport.

The condom is actually a fundraiser in disguise. Sold on eBay for $4.99 each, the condoms' proceeds are split between the U.S. Curling Association and Monterey County AIDS Prevention, a California organization that focuses on HIV and AIDS education.

The fundraiser/publicity stunt has already garnered international media attention, and Field expects many sports fans will buy the condom simply as a collectible or gag gift.

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